I'm Juan — a freelance UX writer and content strategist who loves technology, the internet, and digital culture.
Previously, as an Editor for The Next Web, my articles reached 1.5 million people every month.
Today, I help companies big and small with finding their tone of voice, applying it to their product, and making it easier to use.
While I'm currently based in beautiful Paris, I work with clients across the world, either remotely or on location.
I'm always happy to explore how I could help. Write me a quick email, and we'll take it from there!
I helped Encore, Spotify's new approach to design systems. Today, it's used by thousands of engineers and designers to build the world's most popular streaming service — read more about it in this blog post.
With over 125 million active players, Minecraft isn't just one of the world's biggest games — it's a cultural phenomenon. I'm working with the team on a project that's still under wraps.
When the popular collaborative whiteboarding tool rebranded from RealtimeBoard to Miro, I helped with defining their new tone of voice, creating a brand story and communicating the changes to the world.
Founded in 1875, Audemars Piguet creates some of the world's most exclusive and sought-after timepieces. I collaborated with them on a currently undisclosed project.
In collaboration with a group of talented design thinkers, I helped create Open UI, an open source design for contact tracing apps. It was later used to build the official COVID-19 tracing app of the Netherlands.
I worked with the most popular ridesharing app in The Netherlands and Germany on their new app.
I helped the leading creator of smart and electric bikes with their content platform.
I developed an all-new content strategy for the world's leading retail loyalty agency.
I've worked with many more clients over the years — check them out below. If you're looking to learn more about my work for them, just reach out!