Freelance UX writer & content strategist
Currently available

Hello, friend!

Learn more about what I do,
take a look at my work,
or get in touch.


I'm Juan — a freelance UX writer and content strategist who loves technology, the internet and digital culture.

Previously, as an Editor for The Next Web, my articles reached 1.5 million readers every month.

Today, I help companies big and small with finding their tone of voice, applying it to their product, and making it easier to use.

While I'm currently based in beautiful Paris, I work with clients from across the world, either remotely or on-site.

I'm always happy to explore how I could help. Write me a quick email, and we'll take it from there!



I helped build Spotify's new approach to design systems. Today, Encore is used by thousands of people across the company — read more about it in this blog post.


When the popular collaborative whiteboarding tool rebranded from RealtimeBoard to Miro, I helped with defining their new tone of voice, creating a brand story and communicating the changes to the world.

TCC Global

The world's leading retail loyalty program agency asked me to rethink their entire content strategy. With millions of people served, there was quite the story to tell — you can see the result on their website.


I worked with the most popular ridesharing app in The Netherlands and Germany on their new app.


I've helped the leading creator of smart and electric bikes with their content platform.


I've teamed up with this innovative recruitment platform on their content strategy.


I've collaborated with the leading building materials company on their new mobile experience.

I've worked with many more clients over the years — check them out below. If you're looking to learn more about my work for them, just reach out!