Freelance UX Writer & Content Strategist
Currently busy (but happy to talk)

Hello, friend!

Learn more about what I do,
take a look at my work,
or get in touch.


I'm Juan — a freelance UX writer and content strategist who loves technology, the internet, and digital culture.

Previously, as an Editor for The Next Web, my articles reached 1.5 million people every month.

Today, I help companies big and small with finding their tone of voice, applying it to their product, and making it easier to use.

While I'm currently based in beautiful Paris, I work with clients across the world, either remotely or on location.

I'm always happy to explore how I could help. Write me a quick email, and we'll take it from there!



I helped build Encore, Spotify's new approach to design systems. Today, it's used by thousands of engineers and designers to build the world's most popular streaming service — read more about it in this blog post.


With over 200 million copies sold, Minecraft isn't just the world's best-selling game — it's a cultural phenomenon. I'm working with the team on improving the user experience across their various products.


When the popular collaborative whiteboarding tool rebranded from RealtimeBoard to Miro, I helped with defining their new tone of voice, creating a brand story and communicating the changes to the world.

Audemars Piguet

Founded in 1875, Audemars Piguet creates some of the world's most exclusive and sought-after timepieces. I collaborated with them on a currently undisclosed project.

Open UI

In collaboration with a group of talented design thinkers, I helped create Open UI, an open source design for contact tracing apps. It was later used to build the official COVID-19 tracing app of the Netherlands.


I worked with the most popular ridesharing app in The Netherlands and Germany on their new app.


I helped the leading creator of smart and electric bikes with their content platform.

TCC Global

I developed an all-new content strategy for the world's leading retail loyalty agency.


I teamed up with this innovative recruitment platform on their content strategy.


I collaborated with the leading building materials company on their new mobile experience.


I helped this international retailer with developing a new kind of retail experience.

I've worked with many more clients over the years — check them out below. If you're looking to learn more about my work for them, just reach out!