My Work
Selected projects and clients
Spotify
Developed UX writing guidelines for the mobile app experience, focusing on playlist creation and music discovery features. Collaborated with design teams to ensure consistent voice across the platform.
Minecraft
Created in-game instructional content and UI text for new features, balancing clarity with the playful tone of the Minecraft universe. Worked on accessibility improvements to make instructions clearer for younger players.
WordPress
Redesigned the onboarding experience for new users, simplifying technical concepts and improving user activation rates by 23%. Developed a style guide for error messages and system notifications.
BeReal
Crafted notification copy and in-app messaging that reinforced the app's core value of authenticity. Helped define the brand voice for a global audience during a period of rapid growth.
Typeform
Improved the form creation experience through clearer UI text and contextual help content. Developed a system for form templates that communicated their purpose and use cases effectively.